Did you know that 80% of people now search for products or services using online search engines instead of yellow pages or other printed directories?

They do!

Not only that: A MASSIVE 98% of search engine users never go beyond the first page of search results. If they don’t at first find what they are looking for they search a new word or phrase.

So what does this mean to you if you are in business?

It should be obvious. If you want to use the internet as a lead generation source for your offline business (or online business) you need to be on the first page of search results.

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I once worked for a man who understood entrepreneurship.

This guy was a genius.

He took a company that was doing about $3,000 a month in sales to over $12 million a month.

And he did it using some basic principles anybody can apply.

1. Sell a product that addresses a universal desire.

2. Advertise widely using every media available.

3. Test and tweak your advertising message until you find one that strikes the loudest chord with your target market.

4. Create a sales driven company and invest heavily in improving sales skills.

5. Keep a minimal staff, hire people on commission or on performance.

6. Turn a percentage of sales back into even more advertising until everybody who can buy knows about you.

Everyone’s passionate about something. Some people are passionately opposed to being passionate.

But hardly anyone knows how to turn their passion into a driving force that helps effortlessly build their career or relationships or whatever.

Now, I’m no Oprah Winfrey, but I know how to recognize passion when it stirs within me.

And when it does, I take note. I evaluate what I’m doing at the time.

And I compare my experience with previous times when I felt passionate.

A bit like jotting down mental notes in my imaginary life journal.

And guess what? The more I take note, the more I notice a pattern emerge.

Here’s what I’ve found:

Focusing on my career, I feel most passionate when I’m discovering, sharing and contributing new ideas.

So to experience more passion in my work, and to use it to drive my career, all I have to do is focus my work time on discovering, sharing and contributing useful ideas.

Which, when you think about it, gives me a lot of options for building and expanding my business.

What about you, when do you feel most passionate in your career? Or any other area of your life for that matter?

Social Pressure 2.0

May 6, 2010

You’re familiar with social proof, right?

It’s that “thing” that sometimes makes you do things because other people are doing it even though you wouldn’t normally do it.

Like the time you where sitting in the seminar thinking you probably won’t buy the speaker’s product even though it looks kinda cool. Suddenly, he shows you how 20 people just like you where skeptical but decided to get it anyway and now they are getting the results you want.

Next thing you know, he drops the price and tells you to rush to the back of the room where you can buy the product. You see all the other people jump up so you decide perhaps you should too. After all, what have you got to lose, he offers a money back guarantee after all.

So that’s social proof.

But what is social pressure?

Social pressure happens when the ipad is released and everyone runs to the imac store because if you don’t own an ipad you aren’t going to be cool!

Cigarette companies leveraged this powerful weapon of human influence to sell cigarettes, and they still do. I mean, sure, you might die of lung cancer but hey, that’s not as bad as being uncool, is it?

Beware of social pressure.

And be careful how you use it.